A curated digital journal of website project stories, client education, and not-so-quiet design observations

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Showit + Email Marketing

October 29, 2025

Showit

I’m answering the most frequently asked email marketing questions: What is email marketing? Why is it important/do I really need it? How does it integrate into my Showit website? What is the best email marketing tool? Remember the infamous Instagram Crash of 2021? Instagram (and Facebook) went dark for several hours as the result of […]

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Launch Report: Tilley Law

December 30, 2022

Client Project, Launch Report

Blastoff! In this client website launch report, we are looking at Tilley Law, a criminal defense solo-practice founded by Attorney Peter Tilley in January 2022. We chat about: Working with a new small business owner After nearly a decade working as an attorney in the public sector, Attorney Tilley decided to start his own private […]

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Launch Report: Night Shift Creative Co.

February 24, 2022

Client Project, Launch Report

In this post: Erin approached us with nothing and everything all at once.  She had a beautiful, handmade product; a story that pulls at your heart strings; a creative talent working with textiles (and anything, honestly); and a pretty little idea to monetize a hobby.  She didn’t have a name, a business plan, or know if or where to start.  “Do you think this is […]

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The winning resume + job application that started it all

August 22, 2021

Background

‘Sara Reeves: Public Policy Professional, Designer Wannabe’ No joke, that was the executive statement on my first resume after 2-years as a stay-at-home-mom. It was July 2020: a raging global pandemic, a toddler and newborn at home, and a local interior designer I fangirl-ed on Instagram was hiring. The timing couldn’t have been worse, I […]